Privacy Policy

Updated August 2018

Privacy policies are pretty heavy stuff, but they’re important.

We take your privacy extremely seriously, so please take the time to review our privacy policy below. We value transparency so we wrote it without any confusing legalese.

This privacy policy applies to you, the user of this website, and to us – Dedi Media – the owners and managers of this website. This policy applies to our use of any and all data that we collect as you use this website.

Definitions & Interpretations

For quick reference, please note these commons definitions:

  • Dedi Media, We, or Us – the owners and managers of this website
  • User or You – any third party that accesses this website
  • Website – the website you are currently using (https://dedi.media/ and any of its subdomains)
  • Data – basically all information that we collect when you visit and use this website
  • Cookies – a small text file placed on your computer when you visit this website and interact with its content and features
  • Data Protection Laws – any applicable law(s) relating to the use of personal data, including but not limited to the General Data Protection Regulation

Please also note that in this privacy policy, unless specifically stated otherwise:

  • any singular references include the plural and vice versa;
  • any references to sub-clauses, clauses, or appendices are to sub-clauses, clauses, or appendices of this privacy policy;
  • “including” means “including but not limited to”
  • any reference to any statutory provision includes any modification or amendment of it;
  • the headings and sub-headings do not form part of this privacy policy.

With all that said, let’s discuss the basic details of this privacy policy.

Scope

This privacy policy applies only to the actions of Dedi Media and users with respect to this website. It does not extend to any websites that can be accessed from this website, including any links we may provide to social media websites or other parties.

For the purposes of any applicable Data Protection Laws, Dedi Media is the “data controller.” This means that we determine how the data that we collect is used. For the most part, we use this data internally – we will absolutely never sell your information to a third party.

Data & Information

When you visit our website, we collect certain kinds of information, including:

  • your geolocation
  • how you found or arrived at our website (or where you came from)
  • how you left our website (or where you went)
  • your general activity on our website (which pages you visited, which content you interacted with, when, for how long, etc.)
  • your IP address, which is anonymized before it is stored
  • your web browser and/or operating system
  • your name
  • your contact information (email, phone number, etc.)

For more information about the kind of information collected through Google Ads, click here.

How We Collect It

A lot of this information is automatically collected, such as your IP address, web browser, operating system, and general activity on our website. If not, it’s something that you typically give us, such as your name and contact information.

We use Google (Ads, Analytics and Tag Manager) for a lot of the automatic stuff, and in most cases, only when you give us consent – see our Cookies section below. Otherwise, you give us more personal information like your name and contact information when you contact us through the website, by telephone, by email, or by other means.

Why We Collect It

It sounds cliché, but we’re trying to make our website better for you.

Knowing more about you, how you’re finding our website, and how you’re interacting with our website helps us better understand you, which helps us create more valuable content. It makes it easier for us to communicate and personalize our promotions while avoiding targeting you with anything that isn’t relevant. We get a better idea of what you like and don’t like, so we can make sure to give you more of the former and less of the latter.

We use this data for better content, ads, promotions, targeting, and retargeting. We may also use your data to show you Dedi Media ads and other content on other websites. We do this primarily through Google Analytics and Ads, leveraging Google’s Demographics and Interests, remarketing, GDN Impressing Reporting, and Campaign Manager features.

We only use the most basic personal information to contact you directly – and only when you contact us first. If, at any time, you are not satisfied with our approach to marketing, you have the right to withdraw consent. To find out how to withdraw consent, please review the “Cookies” and “Your Rights” sections below.

Legally speaking, we rely on the following lawful grounds to collect, store, and process your personal data:

  • Legitimate Business Interests – to provide you with any information you’ve requested about our products or services – and any additional information about other products or services that we think may be relevant to you – as well as notifying you about any changes to our website.
  • Performance of Contract – to meet any and all contractual commitments or obligations to you.
  • User Consent – to provide you with information about unrelated products or services that we think may be relevant to you. We or third parties may contact you about these products or services by any of the methods for which you gave us consent to use when we collected your information.

On a side note, if you’re interested in using data and analytics for your own website to better understand your own audience, contact us to learn how. It’s a powerful tool that all businesses should be pursuing (ethically).

Who We Share With

We collect and manage most of your data through Google Ads and Google Analytics. We may share it with our employees, agents and/or professional advisors during the course of normal business and marketing operations. We may also disclose data to a prospective purchaser of our business or any part of it. In these instances, we will take steps with the aim of ensuring your privacy is protected. We will never sell your data to a third party.

Data Security

We store your data on secure servers. As mentioned above, most of your data is collected, aggregated and managed through Google Ads and Google Analytics. To learn more about how Google uses the data we collect from you, see here.

Technical and organizational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorized access to your Data, please let us know immediately by contacting us via this e-mail address: [email protected]

Data Retention

Unless a longer retention period is required or permitted by law, we will only hold your data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the data be deleted.

Even if we delete your data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your Rights

You have the following rights in relation to your data:

  • Right to Access – the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
  • Right to Correct – the right to have your data rectified if it is inaccurate or incomplete.
  • Right to Erase – the right to request that we delete or remove your data from our systems.
  • Right to Restrict – the right to “block” us from using your data or limit the way in which we can use it.
  • Right to Data Portability – the right to request that we move, copy or transfer your data.
  • Right to Object – the right to object to our use of your data including where we use it for our legitimate interests.
  • Right of Automated Decision Making – the right to approve or reject automated decisions that are made without human involvement.

To exercise any of your rights set out above, or withdraw your consent to the processing of your data (where consent is our legal basis for processing your data), please contact us at [email protected].

If you are not satisfied with the way a complaint you make in relation to your data is handled by us, you may be able to refer your complaint to the relevant data protection authority. If you need further assistance, we can help you identity the proper authority.

It is important that the data we hold about you is accurate and current. Please keep us informed if your data changes during the period for which we hold it.

Other Websites & Content

This Website may, from time to time, provide links to other websites, as well as content and/or media from other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Ownership & Control

Dedi Media may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Dedi Media. Data provided by users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the data for the purposes for which it was originally supplied to us. In this instance, we will take steps with the aim of ensuring your privacy is protected.

Cookies

This website may place and access certain cookies (both first-party and third-party) on your computer. Cookies are small text files placed on your computer when you visit this website and interact with its content and features. First-party cookies are placed directly by our domain, while third-party cookies are placed by third parties like Google.

We use these cookies to improve your experience while using our website. We have carefully chosen these cookies and have taken steps to ensure that your privacy is protected and respected at all times. All cookies used by this website are used in accordance with GDPR and Cookie Law as appropriate.

In general, you can choose to enable or disable cookies in your internet browser. By default, most internet browsers accept cookies but this can be changed. For further details, please consult the help menu in your internet browser. To opt out of Google Analytics cookies on all websites, click here.

For more information on cookies in general, including how to disable them, please refer to aboutcookies.org. You will also find details on how to delete cookies from your computer. It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

With all that said, this website uses both essential and non-essential cookies:

Essential Cookies

Essential Cookies are cookies that are required for the operation of our website. Examples include cookies that support our website’s security features, enable you to log into our website, change your preferred language settings, etc. These cookies remain enabled by default, contain no personally identifiable information, and cannot be deactivated.

These are the essential cookies used on this website:

Cloudflare & Wordfence Cookies

We use Cloudflare to manage our domain and keep our website and server secure – read their privacy policy here. We also use use Wordfence to manage security settings on the website – read their privacy policy here. Wordfence’s cookies only apply to website users, members, or administrators who log into our back end.

  • __cfduid – used by Cloudflare to identify your device as a trusted device. According to Cloudflare, this cookie does not store any personally identifiable information, and it is absolutely necessary for supporting Cloudflare’s security features.
  • cf_clearance – used by Cloudflare to authenticate users who completed security challenges such as CAPTCHA forms.
  • wfwaf-authcookie-[hash] – used by Wordfence to authenticate users and perform a capability check on users before WordPress loads.
  • wf_loginalerted_[hash] – used by Wordfence to notify us when users, members, or administrators log in from a new device or location.
  • wfCBLBypass – used by Wordfence to identify users, members, or administrators who have visited a specific, hidden URL (if applicable) and allow them to bypass country blocking rules.

WPML Cookies

We use WPML to allow our website to be translatable into multiple languages. WPML uses cookies to support that functionality by remembering things like your language preferences. Read their privacy policy here.

  • _icl_current_language – stores the current language for users.
  • _icl_current_admin_language_[hash] – stores the current language for WordPress admin area.
  • _icl_visitor_lang_js – stores the redirected language for users.
  • wpml_browser_redirect_test – tests if cookies are enabled.
  • wpml_referer_url – stores the last requested URL on the front end.
  • wpml_admin_referer_url – stores the last requested URL on the back end.

WordPress Cookies

Our website is built and configured with WordPress. WordPress stores certain cookies on your computer when you log into (or attempt to log into) our website’s back end. These cookies therefore only apply to website users, members, or administrators who log into our back end. Read WordPress’ privacy policy here.

  • wordpress_test_cookie – set when you navigate to our login page(s) and used to check whether your web browser is set to allow (or reject) cookies.
  • wordpress_[hash] – used to store your authentication details if you access the website’s admin console.
  • wordpress_logged_in_[hash] – used to indicate you’re logged in and who you are.
  • wp-settings-[UID] – used to customize your view of the website’s admin console. The UID refers to your individual user ID from our website’s user database.

Non-Essential Cookies

Non-Essential Cookies are cookies that are used to improve content, promotions, and user experience, but they are not required for the basic operation of our website. Examples include analytics cookies (which help us learn more about our audience and their experience on our website), functionality cookies (which help us recognize when you return to our website, so we can personalize content for you) and targeting cookies (which follow your browsing activity, share your activity with third parties, and help us deliver targeted ads to you).

In most cases, before the website places any non-essential cookies on your computer, you will be presented with a message bar requesting your consent to set those cookies. By giving your consent to the placing of cookies, you are enabling Dedi Media to provide a better experience and service to you. You may, if you wish, deny consent to the placing of cookies; however certain features of the website may not function fully or as intended.

If you live inside the EU, only our essential cookies are enabled by default, and non-essential cookies are only enabled if you provide consent. If you live outside the EU, the same settings apply, with one exception: Google Analytics is enabled by default. If you previously gave consent but would now like to revoke it, you can deactivate non-essential cookies by clicking here. If you live outside the EU, this will not include Google Analytics, which will remain enabled by default.

These are the non-essential cookies used on our website:

Google Cookies

Google uses cookies to facilitate our use of Google Analytics and AdWords. To learn more about how Google uses its cookies, click here and here.

  • _ga – used by Google Analytics to distinguish users and has an expiration of 2 years.
  • _gid – used by Google Analytics to distinguish users and has an expiration of 24 hours.
  • _gat – used by Google Analytics to throttle requests and has an expiration of 10 minutes.
  • _gcl_aw and _gcl_dc – used by Google Tag Manager to associate users’ activity on our website with our Google Ads campaigns.
  • All Google Ads cookies – used by Google Ads to run Google websites and ads-related products.

General

You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

This agreement will be governed by (and interpreted) according to the law of Massachusetts. All disputes arising under the agreement will be subject to the exclusive jurisdiction of Massachusetts courts.

Changes

We reserve the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the website and you are deemed to have accepted the terms of the privacy policy on your first use of the website following the alterations.

If you have any questions, you may contact Dedi Media by email at [email protected] at any time.

Attribution

As we mentioned before, data and privacy is pretty heavy stuff. We tried our best to eliminate the complicated legalese and give you the details in a simple, easy-to-understand format. We couldn’t have done it without borrowing some elements from a document from Rocket Lawyer.

Bottom Line

We use data and analytics to learn more about our users and how we can provide them better content and promotions. Most of the time, we’re only trying to see what people liked, what they didn’t like, where they came from, where they went to, and why. We only use contact information (provided by you) to contact you directly.

With that said, we’re humans just like you. We do everything we can to protect and respect your privacy.

Contact Us

Our door is always open. Please contact John directly at [email protected] if you have any questions, comments or concerns.